As Hollywood goes “on location” on a more regular basis, the bold spirit of the industry’s pioneers can translate to dollars in the LA economy.
In 1917, Jack Warner was summoned to Los Angeles by one of his older brothers, Sam, to create a foothold in the fledgling movie-making business. The Warner brothers – Albert, Harry, Sam, and Jack – were already well established in the movie exhibition business but saw the real opportunity in producing movies. By 1927, their studio was the first to produce a movie with both sound and dialogue, The Jazz Singer, which went on to set the new standard for the motion picture industry.
Jack was known for his perfectionism and bold leadership style. He sought out the best scripts and story lines, and found creative ways to drive down production costs. His business strategy was “If I’m right 51 percent of the time, I’m ahead of the game.” He underestimated himself. By 1973, the year he walked off the Warner Bros. lot into retirement, he left behind one of the world’s most recognizable brands that went on to produce thousands of movies, television programs, and animated features.